Sancheong Medicinal Herb Festival

Celebrating its 26th edition, the Sancheong Medicinal Herb Festival is a Korean medicine and wellness festival inspired by Donguibogam, which is inscribed on UNESCO’s Memory of the World Register, and the pristine natural environment of Jirisan Mountain. Held at Donguibogam Village, the festival explores the history and culture of traditional Korean medicine through hands-on activities, exhibitions, performances, and health and wellness programs. Signature programs such as Sancheong Hyeminseo, My Body’s Herbal Remedy Experience, and the Korean Medicine Wellness Hall give visitors opportunities to experience Korean approaches to healthy aging and wellness firsthand. The festival also features local specialties, cultural performances, and family-friendly activities, while highlighting Sancheong’s medicinal herbs and other Korean medicine resources, its anti-aging industry, and its health and wellness tourism offerings. By expanding programs for international visitors and overseas promotion, it aims to share Sancheong’s Korean medicine culture with the world and grow into a global festival attracting visitors from Korea and abroad.

Program

Official Events: Opening Ceremony, Closing Ceremony
Themed Events: Sancheong Hyeminseo (a historical archive), "My Body's Elixir" experience, Traditional Korean Medicine Wellness Center
3. Performance Events: This includes the Sunchang Wellness Retreat Parade, the K-Culture Festival, the World Culture Festival, street herbal medicine vendors, and stage performances featuring the "Geundeul" outdoor theater. These events are linked to specific stages and offer a variety of entertainment
4. Experiential Activities: K-Hub Demon Hunter's Stamp Tour, Children's Traditional Korean Medicine Academy, Local Experience Zones in townships and villages, Sancheong Herbal Treasure Hunt, Crown Haitai Snack Imagination Playground, Silent Yoga, and more
Exhibition Events: (Permanent Exhibition) Expo Theme Hall, Sancheong Traditional Korean Medicine Museum, Sancheong Herbal Medicine Center
Sales Events: Agricultural specialty product market, herbal medicine market, craft fair
Other Events: Wellness Retreat Business Roundtable