Lalala Festival

The Larara Festival is a representative local food culture festival held in Geumjeong-gu, Busan, under the theme of 'Drink fragrant coffee, eat sweet bread, enjoy joyful culture.' First held in 2016, it marks its 10th edition in 2026 and is a three-day event held around the Oncheoncheon Eoul Madang area below Busan National University Station. It is a festival centered on sales booths run by local coffee, bread, and dessert businesses, along with flea markets, experience programs, stage performances, rest areas, and various events. In 2026, marking the 10th anniversary of the festival, commemorative content and various participatory programs will be prepared, and it will be operated as a festival that families, couples, friends, and people of all ages can enjoy together.

Program

1. Main Program
- 라라라 워킹&런, 라라라 대첩, 개막행사 및 무대공연
2. Supplementary Programs
- 축제 캐릭터 ‘빵이’ 포토존, 빛터널, 체험프로그램, 플리마켓, 정책홍보부스, 금정 맛브랜드 홍보부스, 친환경 프로그램
3. 이벤트
- 라라라 해피아워, 용기내! 챌린지, 구매영수증 이벤트, 10주년 기념 시그니처 메뉴 운영